Client advertising proposal for the new perfume ‘Innocence’
To: Advertisement Coordination-Head.
From: Francesca Keown, Francesca’s cosmetics ltd.
Subject: Client Advertising Proposal.
Proposal submitted on: 9th March 2012.
This proposal is to advertise a brand new product to the market. It is the first release of a female perfume from my range line. The product will be realised on the 24th May.
I have decided to advertise the product in a variety of different ways with an advertising budget of approximately £100,000. I have decided to either advertise through many well known magazines that are suitable to the target market. In addition, I may also use TV adverts. The advert will be shown on well known and majorly watched channels in order to get the product across to viewers who may be unaware that this product has now been introduced onto the market.
In the print adverts we would like to put forward a dark but innocent stylish view of the perfume. We will use dark, fierce colours that complement each other such as reds and black to show the difference between the title and the image.
The target market for this perfume will be aimed at teenagers and up. The age range of the product will be aged 15 to around 25.
Yours faithfully,
Francesca Keown
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