Unit 1 Research Print Screen 2

Unit 1 Print Screen 2

Unit 1 Research Print Screen 1

Unit 1 Print Screen 1

Unit 18B Advertising Production-Task 11

Unit 1A Research for Creative Media Production-Task 1

Primary research- is collecting data which is created for the first time and there is no previous source available e.g. talking to people, questionnaires etc.
Secondary research- is collecting data that already exists and has already been collected e.g. statistics.

Unit 7B Print Production-Task 5

When using photographs in a print product you will need to have a signed model release of the person/people that are in the image. You will need to seek permission from them to say that they give you permission to use the image. Models that are used and are under the age of 16 will require a parent of legal guardian’s signature on their behalf. The model will also be paid a certain amount of money in order for the photography to be used. If an image that is used in a print product already exists, you have to find and contact the copyright holder and gain permission to use the image for any commercial purpose. In some cases, some may ask for money in order for their image to be used.

Unit 18C Advertising Production-Task 1

I believe the perfume advert that I have designed does fit all of the CAP codes used by the Advertising Standards Agency. In my advert I haven't used any inappropriate language which may cause offence towards people, also the image I have used is suitable as it is not inappropriate. Within the advertising I haven't made any false claims about the perfume that may be misleading towards the audience as I have kept it simple and straightforward, only displaying the perfume and an image of the target audience the perfume is aimed towards.

Unit 18B Print Production-Task 10

Questionnaire for Perfume Adverts

Unit 18C Advertising Production, evaluation of perfume advert

Evaluation of Perfume Advert

Unit 7B Print Production-Task 2

TV Listings Cover Comparison

18C Advertising Production-Task 2

Feedback

Unit 18B Advertising Production-Task 5

Target Audience

Evaluation of my magazine cover

Evaluation of My Magazine Cover

Unit 7C Print Production-Task 9

Focus Group Feedback

Unit 7B Print Production-Task 3

TV Listing Covers Block Designs

Unit 18B Advertising Production-Task 6

Perfume Block Designs

Unit 18B Advertising Production-Task 4

Three Perfumes

Unit 18B Advertising Production-Task 7

DONE-Possible Names and Brands

Unit 18B Advertising Production-Task 8

Possible Fonts

Unit 2C-Task 2B3-Communication for Creative Media Production

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Distinction grade task:

On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report.

For whatever reason, it is quite poorly written.

You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English.

You may also alter the layout if you think it could be improved but the overall impression must remain formal.

Client advertising proposal is a document presented by a business to their respective clients proposing the plan of an advertisement regulation. Such a document should be prepared with utmost precision so that no necessary points related to the particular plan are missed to be stated.

Sample Client Advertising Proposal

To: Advertisement Coordination-Head

From: Mac Schaffer, Lucy Cosmetics Ltd.

Subject: Client advertising proposal for the new range of Lucy Herbal Skin Product

Last date of proposal acceptance: 18^th January 2011

Proposal submitted on: 9^th January 2011

Product released date: 1^st February 2011

This proposal is presented to all our existing and prospective clients proposing an advertisement plan for the marketing regulation of our new range of products.

This newline of “Lucy Herbal Skin Product” evolved from extensive research on corrective, curative and potential healing property of various herbs, their oils and extracts useful for both skin and hair. Recently these products got approved by the international dermatology standard, UK.

They have certified that the product is extensively useful for rejuvenating the skin and hair cells and help in nourishing from inside.

We have chosen to advertise our product in many different ways with an estimated budget of $24600 approximately. Our ideas are to promote the product through renown beauty magazines and newspaper, to hold promotional events at various places just before in order to create and promote it amongst a large number of people or advertise through various television channels.

Advertisement regulation would be commenced from: 26^th January 2011

Unit 2C-Task 2C2-Communication for Creative Media Production

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Merit grade task:

On the reverse of this page is a genuine sample letter taken from a website that is intended to show students how to write a proposal letter to clients.

For whatever reason, it is very badly written.

You need to re-write any parts of the letter that you think need revision to make it read clearly in formal English.

Sample Advertising Proposal Letter

To Ryan Andrews,

PRO, Centric Advertisement Co.

Date: 6^th June 2011

Subject: Advertising proposal for the yet to be released cosmetic product for men “X-men”

Dear Mr Andrews,

We would like to present to you an advertisement proposal related to the yet to be released cosmetic product “X-men” exclusively for men. We have always contributed significantly to the World’s Cosmetic Industry and development of various effective products for women. This is the first time we are releasing the new range of cosmetic products exclusively for men.

We believe that these products have been built with high technology and effective ingredients, which will satisfy our customer’s needs. Therefore, we want to regulate the advertisement procedures through various beauty magazines, channels and newspapers to reach our intended customer’s base effectively.

The budget and cost are negotiable on proposal acceptance. We are looking forward to your early response regarding our proposal.

Yours Sincerely,

George Madrew,

Ferine Cosmetics Ltd.

Sourced from sampleproposal.org

Unit 2C-Task 2C1- Communication for Creative Media Production

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Pass grade task:

On the reverse of this page is a genuine advice sheet taken from an internet blog that is intended to show students how to present an advertising proposal to clients.

For whatever reason, it is very badly written.

You need to correct any parts of the text that you think need revision using both a spellchecker and your own knowledge of spelling.

 

How to write an advertising proposal

I'm no expert in advertising but my mentor in college is. Anyway, I'll just provide an overview of how an advertising proposal goes and I don't really want to go technical and stuff.

Now the thing is the client usually has no idea how advertising works. They go to the advertising agency for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realize that the ad agency has a better idea of how it should be done. It's alright though. The advertising agency doesn't just try to convince a target market to patronize a certain good or service, they also try to convince the client as well to give their advertising proposal the thumbs up. They have to come up with a presentation of how they visualise the campaign should be so that the client would think the same way and fund their campaign

Here is basically how the advertising proposal goes. This totally needs to be elaborated.

1. A study of the product: "What is it?"

A background study of the product is the foundation of a proposal. How are you supposed to advertise something you don't even know?

2. A study of the industry: "Where are we?"

It's not just about the product after all. It's also about how the product is together with all the other products out there. What are the current situations? What are its strengths and weaknesses? Where do you think are the good opportunities for the products? Who are considered as competition/threat?

3. "Why are we there?"

What were the previous steps taken that is why the product is like that? Where the steps any good?

4. "Where are we going?"

Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out?

5. "Are we getting there?"

Is it even plausible? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draught? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awesome.

At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?

Unit 18A-Task 3-The Role of Advertising Standards Authority

The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media. They are there to check that all advertising companies do legal, decent, honest and truthful adverts by applying the Advertising Codes. The Advertising Codes lay down rules for advertisers, agencies and media owners to follow. They check these rules are being followed by investigation complaints made about the ads, sales promotions or direct marketing and decided whether or not the advertising complies with its advertising standards codes. Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation and that no marketing communication should mislead, or likely to mislead, by inaccuracy, exaggeration etc.

Unit 18-Three shoe adverts

Three Shoe ads comparison exercise

Unit 18B Advertising Production-Task 3-Moodboard

Mood Board

Unit 7A-Print Production-Print technology report

Print Technology

Unit 18B Advertising Production-Task 1

The product that I am going to advertise is a new perfume called 'Innocence'. The company that the perfume is coming from is called Francesca cosmetics. This is the first perfume product that is being released from my company. It will start being sold in the UK and will hopefully become a worldwide brand due to the hopefull success of this perfume.

The target audience for this perfume will be aimed at teenagers and above with the age range of 15-25 and to females.

The perfume bottle will be shaped like a heart with a bow on the top of the heart, just under the lid. The colour of the bottle will be black and the bow will be red. These colours will show the contrast between the name and the bottle. The bottle will show a dark side to the perfume but the name indicates the innocence of the perfume.

Unit 18B-Advertising Production Task 2

Client advertising proposal for the new perfume ‘Innocence’


To: Advertisement Coordination-Head.

From: Francesca Keown, Francesca’s cosmetics ltd.
Subject: Client Advertising Proposal.
Proposal submitted on: 9th March 2012.

This proposal is to advertise a brand new product to the market. It is the first release of a female perfume from my range line. The product will be realised on the 24th May.

I have decided to advertise the product in a variety of different ways with an advertising budget of approximately £100,000. I have decided to either advertise through many well known magazines that are suitable to the target market. In addition, I may also use TV adverts. The advert will be shown on well known and majorly watched channels in order to get the product across to viewers who may be unaware that this product has now been introduced onto the market.

In the print adverts we would like to put forward a dark but innocent stylish view of the perfume. We will use dark, fierce colours that complement each other such as reds and black to show the difference between the title and the image.

The target market for this perfume will be aimed at teenagers and up. The age range of the product will be aged 15 to around 25.

Yours faithfully,
Francesca Keown

Unit 7C Print Production-Task 8, Improved magazine

I have adapted my magazine cover according to the comments on my previous magazine cover. I have adjusted the price by moving it to the right hand side of the page, and by changing the block rectangle to a pug. This has made it more effective as it stands out more and advertises the fact that the magazine is only £1.70. For the main image I have also enlarged it, this draws in the audience more and adds to the fact that the model is looking at the audience through direct address.I chose the black and white image so that all of the products added e.g. cover lines stand out more against the image as I have used colours for the cover lines. For the cover lines I changed the pink of the text to a darker shade. This has helped as it has made the text stand out and be more visible to the eye as the lighter shade blended in with the black.